Luna Baby is a creative and new expression of me, my life now, and the vision I have of the bright future ahead.

My name is Joanie - 'she-wolf' on one hell of a journey. They say happiness is the key to life, don't they? Two short years ago I became a mom. My heart changed in an instant and so did my world. I have two Luna babies, my little Alpha and Omega, who have brought such purity and a beautiful kind of chaos to my life. They have challenged my stregnth, courage and creativeness. It is by their inspiration that Luna Baby was created.

"When you look good, you feel good".

It's an undeniable truth that I believe applies to our children also. Luna Baby's products have a fashion-forward and stylish flare that focuses on modern, urban and boho trends. This should be FUN! You will see lots of outfit sets and jumpsuits in the Luna Baby store and here's why: it's just EASIER. Being a parent is hard and no matter how many expresso filled lattes you drink, the daily routine can still seem impossibly stressful. Think of Luna Baby as a lifehack. In my experience, choosing pre-set outfits and jumpsuits have minimized the hassle and cut the time in half it takes to get everyone dressed and out the door. Not to mention they just look good!

My hope is that Luna Baby brings more fun and good vibes to new and experienced parents, relatives, or those just doing a little shopping. Please don't hesitate to contact me with any suggestions or concerns at support@thelunababy.com